Sunday, November 20, 2011

Is it design or is it art?

Yes, my museum dash to SFMoMA was organized to see Jim Campbell's Exploded View. But they have other stuff at the museum that I just couldn't resist.  Stuff like a whole exhibition dedicated to the design genius of Dieter Rams.  More and Less: The Design Ethos of Dieter Rams features brilliant designs created by Rams as well as other products influenced by him.  And certainly you can see his influence even in today's most popular products like those created by Apple.

There's a lot to enjoy at this show, particularly some of the designs from the 70s.  Take this Design Model for the Mobilis HiFi System.  Rams was an early champion of making quick design models to help refine products.  It's a practice that is now standard in most industrial design studios.

I also liked these iconic Braun hairdryers (1970).  In fact, if you're a fan of Braun's best product designs, this is a must-see show.

I have to give a nod to the show's curators.  One of the best parts of the exhibit are the Dieter Rams quotes artfully applied to the walls.  These quotes would be an inspiration on any wall.

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